Housewares brand KitchenAid has joined the British Home Enhancement Trade Association (BHETA).
KitchenAid was founded over 90 years ago following the creation of its first stand mixer, designed to help professional bakers mix bread dough. The product was so successful that a smaller model was created for domestic use. KitchenAid product range now covers the whole food management process, from small to major domestic appliances and accessories as well.
BHETA home enhancement sector director Will Jones said: “It’s obvious that BHETA’s continued focus on retail engagement and networking opportunities is attracting companies, from start-ups to big, established brands. I’m thrilled to welcome KitchenAid, with all its heritage and superb reputation, to BHETA. Yet again, it demonstrates our ability to create really good business development opportunities for all our members.”