Kitchen Devils is sponsoring British Sandwich Week this spring and is asking the nation to vote for its favourite sandwich shape.
The leading kitchen knife brand has teamed up with the British Sandwich Association for the week, which runs May 10 to 16, and is calling on the sandwich industry and households alike to complete a simple questionnaire to select their preferred sandwich shape and learn about their most trusted knife.
Respondents can win prizes including knife blocks from the Kitchen Devils Professional and Control ranges.
Nicola Dodd, group brand manager at Kitchen Devils owner Fiskars says: “Sponsorship of British Sandwich Week is an excellent match for Kitchen Devils as households up and down the UK use a range of knives everyday to make the perfect sandwich. Whether it’s for cutting bread, slicing through a tomato or spreading butter, consumers rely on a trusted knife to prepare their favourite sandwich creation.
“The theme around favourite sandwich shapes is fun and accessible to all and this tone fits well with the cheeky, impish personality which is conveyed through the Kitchen Devils’ re-brand that rolled out into store throughout 2008.”
Kitchen Devils is supporting the sponsorship of British Sandwich Week with special point-of-sale material and on-pack messaging alongside a PR campaign to communicate the survey results.