A new 10-strong range of kitchen accessories is being launched by Fiskars’ kitchen knife brand, Kitchen Devils.
The Sidekicks range is Kitchen Devils’ first foray into the accessories sector, and capitalises on the brand’s strength and its “everyday” consumer positioning.
The range comprises ergonomically-designed peelers – orange, straight, vertical and fruit, specialist knives for pineapple, pizzas and cheese, an apple divider with bowl, a cheese slicer and a cheese slicer with string.
All the products in the range feature tough, colourful plastics and black rubber handles for comfort and functionality. All products are dishwasher safe.
Each Sidekicks product is presented on a colourful card dominated by a vibrant food image and featuring strong Kitchen Devils branding. Supporting images show the products in use.
Sidekicks will be available to the trade from late summer.
Retail price £4.99 to £12.99