Kitchen Craft’s new look website gets thumbs up

Hot on the heels of Kitchen Craft’s website redevelopment (using HTML5 technology), the housewares supplier has found themselves included on the home page of Cart Craze, which ‘showcases the best designed ecommerce and shopping cart websites from around the world’.

Cart Craze is an ecommerce gallery of well-designed websites, which are evaluated on criteria including respect to standards compliance and overall attractiveness.

Kitchen Craft’s marketing controller Claire Budgen said: “Inclusion in this gallery is a great endorsement to our refreshed website.

“To be positioned alongside leading brands such as Jean Paul Gaultier and Net-A-Porter is fantastic recognition of the key functionality which not only makes it a more pleasurable experience for trade customers, but also explains the Kitchen Craft story to the consumer and, in turn, encourages them to search for a stockist using the site”.

Generating a huge volume of visits per week, provides an interactive user experience for retailers and consumers alike and includes Market Place, which is Kitchen Craft’s online trade ordering and information system.

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