Kitchen Craft will be one of the first companies in the housewares industry to use HTML5 technology when its updated site is launched this month.
The housewares supplier says the latest HTML5 imagery and functionality, which has already been implemented by high profile organisations such as EBay and Burberry, ‘offers a more exciting user experience’
Kitchen Craft’s website, www.kitchencraft.co.uk, generates more than 60,000 hits per week. It provides an ‘interactive user experience’ for both retailers and consumers with product videos, seasonal suggestions, recipes, care and use guides, news and information on over 3,000 products.
Market Place, which is Kitchen Craft’s online trade ordering and information system, will continue to be a developing feature of the site, providing 24/7 access for stockists to manage their account and orders.