Following the announcement by Kitchen Craft of its new partnership with highly acclaimed baker and media personality Paul Hollywood, the housewares supplier has revealed that Paul will be in attendance at the Spring Fair on Monday February 8.
Kitchen Craft marketing controller Claire Budgen said: “We are thrilled that Paul will be at the show – and for him to be involved in the preview launch of our new collection.”
Best known for being a judge on BBC TV series ‘The Great British Bake Off’ alongside Mary Berry, Paul has worked with the Kitchen Craft design team to create a collection of products specifically for baking in the home.
Addressing the surging popularity in home-made baking beyond cakes, such as bread, pies and puddings, while appealing to both the male and female baker, the range is focused on bakeware and baking prep tools and accessories which are described as ‘both desirable and functional’.
The new products will be unveiled as a preview at the Spring Fair (Hall 9 G24 / H25) in Birmingham from February 7-11 and Ambiente (Hall 1.1. B70 & B71) in Frankfurt from February 12-16.