Total sales excluding fuel for the week ending Saturday (February 4) were 1.8% higher than the same week last year at Waitrose.

Kitchen and Home event freshens up Waitrose weekly sales

Total sales excluding fuel for the week ending Saturday (February 4) were 1.8% higher than the same week last year at Waitrose.

The supermarket chain’s development director Nigel Keen said: “Weather was milder than recently but warming foods such as soups and roasting meats were still popular, up by 15% and 52% respectively.”

The start of the Six Nations rugby the Super Bowl on Sunday helped drive beer sales up 5%, while ‘ready to drink’ cans rose 24% and drinks mixers lifted 33%.

He added: “The Super Bowl in particular drove sales of American and American-style beers. Shoppers also bought more snacks to eat while watching sports – packs of nuts were up by 17%.

“Elsewhere, shoppers took the opportunity of our kitchen and home event to freshen up the house with essentials – sales of the range as a whole were up by 15% for the week.”

 

Waitrose Easy Roast leg of lamb with lemon & oregano

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