Kings Lynn cookshop Cook to Perfection has been named a winner in the 2011 Smarta 100 Awards, which identify the UK's most dynamic and innovative small businesses.

Kings Lynn cookshop is a top business winner

Kings Lynn cookshop Cook to Perfection has been named a winner in the 2011 Smarta 100 Awards, which identify the UK’s most dynamic and innovative small businesses.

Kings Lynn cookshop is a top business winner

The cookshop is one of 100 businesses to win the accolade, and voting is now underway to find the overall O2 Smarta 100 Business of the Year.

Cook to Perfection was chosen as a high street retailer selling quality housewares, dominating a niche in the local area in an excellent location, as well as forging smart partnerships with suppliers. The judges said it was: “More than just a shop! Since opening in 2008, community projects, customer demonstrations, expert advice and consistent innovation in marketing has been fundamental to their success.”

Rivals amongst the other 99 businesses vying for the top title include non-spill potties, pillows for long-distance lovers and non-tooth-pulling toffee.

The Smarta 100 winners have an average turnover of £692,000 and over half are entirely self-funded. On average, they are three years and two months old. They also tend to be lean operations, with a growing shift to virtual teams and networks of freelancers – 79% employ fewer than 10 people and 68% fewer than five.

This year’s winners are 55% male, 45% female, with an average age of 33.

Commenting on their inclusion in the Smarta 100, Cook to Perfection directors Alastair and Melanie Done said: “We’re absolutely thrilled and honoured to be Smarta 100 winners and to have all our hard work recognised in this way!”

If you would like to see Cook to Perfection become the overall O2 Smarta 100 Business of the Year you can vote now at www.smarta.com/100. The winner will be presented with their £10,000 prize at The Smarta 100 Awards final on Wednesday September 21 at London’s IndigO2.

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