Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares brand Kenwood has been awarded the iF Gold Award and three iF Design Awards in the iF Design Awards 2016.
These wins have led to Kenwood entering the ‘hall of fame’, as the company is now ranked 33 in the latest international iF listings.
The iF jury, which comprises 58 jurors from across the globe, assessed more than 5,000 product entries from more than 50 countries to determine the winners.
The Kenwood Chef/Chef XL Titanium (KCV70/KCL80) kitchen machine was one of just 75 entries to be honoured with the iF Gold Award: an accolade of design excellence.
Explaining its decision, the jury said: “This Kenwood kitchen mixer displays an incredibly high standard of material finish. It is a beautiful match of unobtrusively elegant design, precision, versatility and power.
“This is a product that is built to last – an important aspect that makes it a sustainable design. The professional look is further emphasised by other well thought-out functionalities. The whole device is a winning combination of refined detailing and iconic design.”
Kenwood industrial design team leader Jamie Weaden commented: “We are once again thrilled with these fantastic results. Kenwood’s products have consistently won numerous design awards over the decades, and the iF Gold Award for the Kenwood Chef/Chef XL Titanium follows last year’s Gold success with the Chef Sense machine.
“Kenwood celebrates being one of the very few British brands to receive this ’Design Oscar’, and the only British brand to receive it in the last two consecutive years.
“With our products we try to achieve both an emotional consumer pull as well as a rational one. What sets the new Chef Titanium apart from its competitors is the attention to detail in delivering genuinely useful consumer-driven experiences; the halo bowl light for example.
“We have refined key interaction touch points, working hard to ensure that the inherent power and versatility is intuitive and a pleasure for the user to utilise, so they can focus on the most important thing: the food they are creating.”
The Kenwood Chef/Chef XL Titanium is due to launch in the UK in September.
In addition to the Gold Award, three Kenwood products also received iF Design Awards: the Triblade System PRO and kCook MULTI (both on sale in the UK in September), along with the Cooking Chef (UK launch date to be confirmed).
The Triblade System PRO is a top of the range precision-engineered hand blender for expert-level home cook consumers, featuring a 1,000W motor.
The kCook Multi follows the growing trend for cooking food processors and features a direct prep attachment, allowing for easier and continuous preparation of ingredients.
The Cooking Chef is a kitchen machine that incorporates induction cooking with the widest temperature range available, combined with digital programming enabling a wider variety of cooking techniques – all the standard features of the Kenwood Chefs.
The winning products are all available to view on the iF design app. Since its launch in 2014, the app has been downloaded 50,000 times. It is free to download at Apple App Store and Google Play Store.
For over 60 years, the iF Design Award has been recognised the world over as a label for design excellence. It is one of the most prestigious design competitions in the world today and is presented by the iF International Forum Design GmbH in Hannover. The iF logo is an internationally established symbol identifying outstanding achievements in design.
