Small kitchen appliance brand Kenwood is teaming up with Scripps Networks UK & EMEA in a 12-month deal that will see the launch of a new entertainment and lifestyle television series called ‘Kitchen Superheroes’.
The show, which premiered on Food Network in the UK yesterday (Monday November 17), will be shown from March 2015 across Europe, the Middle East and Africa. It will be presented by three of Food Network’s most popular foodie presenters: Matt Tebbutt, Rosemary Shrager and Lisa Faulkner.
Kenwood said the celebrity trio will ‘help rescue six woeful home cooks from their bad culinary habits. By teaching these aspiring foodies the skills they are lacking, the three Kitchen Superheroes will help the amateurs to create tasty and impressive dishes that they can share with their families’.
The partnership, which is a first for Kenwood, also includes a digital platform featuring online content, including episode highlights, participant auditions and recipe demonstrations presented by Matt Tebbutt, who will use a selection of Kenwood products.
Each episode will also be available to watch via the Food Network website (foodnetwork.co.uk) on their catch-up service and via the mobile app.
In spring 2015, Kitchen Superheroes Live will take place. Hosted by Matt Tebbutt, this extension of the show will see him select members of the public at random and provide them with a culinary crash course.
Kenwood director of marketing for the UK and Ireland Mark Swift said: “We’re delighted to be sponsoring ‘Kitchen Superheroes’ and helping consumers get into the kitchen by equipping them with the skills they need to create culinary treats at home. This campaign offers Kenwood fantastic exposure to our key foodie audience – in fact, we expect to reach 22,700 people via the new show [based on average audience viewership on the Scripps network]. It is also a great opportunity to keep Kenwood’s offering front of shoppers’ minds, particularly with the busy Christmas period just around the corner.”