Kenwood is backing the launch of its new hand blender with in its first national television advertising campaign for three years.
The 30-second ad for Triblade will run on terrestrial television nationwide from today for three weeks, to drive awareness, sales and support for retailers ahead of Christmas.
The ad shows a woman, ready to entertain, putting the new Triblade blender to the test. Reiterating the Triblade’s “power of 3” product positioning, it illustrates how the unique third blade helps make blending faster, easier and cleaner.
Retailers can source “as seen on TV” and similar POS to reinforce the product’s benefits and help consumers make an association with the campaign.
Kenwood says the run-up to Christmas is a key time for hand blender sales, both for gifts and personal use.