Wednesday (October 22) saw crowds gather to watch platinum-selling singer Katy B give an exclusive performance at Argos' digital store on Old Street in London to mark Argos' new campaign launch.

Katy B performs to millions to celebrate the new Argos

Wednesday (October 22) saw crowds gather to watch platinum-selling singer Katy B give an exclusive performance at Argos’ digital store on Old Street in London to mark Argos’ new campaign launch.

Katy B performs to millions to celebrate the new Argos

The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page. It was part of Argos’ ground-breaking new campaign ‘GET SET GO ARGOS’ which aims to brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online. With music playing a key part in Argos’ new campaign, the event was designed to bring music, technology and live social media interactivity together in one of Argos’ digital stores.

Katy B was joined by up and coming music talent, George Barnett, a regular on online youth broadcast platform SB.TV, with over 50+ million YouTube views. The live music spectacle was followed by a UK first, as the digital store audience and online viewers watched and took part in a Google+ Hangout streamed live for the first time through YouTube. The Hangout invited guests and viewers to share their thoughts on emerging British talent and new technologies on the music scene. It was hosted by a panel of music industry experts.

Argos marketing director Stephen Vowles said: “We are really excited about our transformation and we want all customers, new and existing, to realise how much Argos is changing. To mark this, we wanted to celebrate with a big bang moment, bringing music from headline artist Katy B, together with an opportunity for our customers to interact live through social media, all against the backdrop of one of our technology-led digital stores.”

Argos now has 48 digital concept stores across the UK which offer Fast Track 60 second collection for online orders, and tables of iPads for shopping instead of the traditional laminated catalogues, pencils and stock checker machines.

In October 2012, Argos announced a five-year plan to reinvent itself as a digital retail leader by transforming itself from a catalogue-led to a digitally-led business.

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