JWP this month becomes the exclusive distributor for Lékué silicone kitchenware in the UK and Ireland.
The launch range consists of 16 different silicone items, including a number packaged in CDUs, and encompassing products for cooking, food preparation and baking. The range is supported by extensive point-of-sale material.
JWP says that Lékué, based just outside Barcelona, is the world leader in the manufacture of silicone products, having led the way in the development of rubber ice cube trays in the early 1980s. The Lékué brand is now present in over 40 countries on five continents.
JWP will be launching numerous additional items over the coming year, including several new products.
JWP chairman Jim Wilkinson commented: “We’re very excited to be working with a European brand as dynamic and creative as Lékué.”