Housewares supplier JWP has secured a distribution agreement with Philips UK to distribute Marvel 3D LED Lights throughout the UK and Ireland.
Marvel fans will be able to choose from Spiderman and Iron Man’s Mask, Hulk’s Fist, Captain America’s shield and Thor’s hammer lights with suggested selling prices of £29.99.
JWP UK and Ireland sales manager Steve Clarke said: “Marvel Heroes have such a huge appeal across all age groups and genders, so retailers have got a great opportunity to capitalise on their UK availability.”
The 3D LED Lights use a crack sticker and a 3D light casing which makes the light appear to ‘crash’ through the wall. The Lights are designed to create a comforting glow when switched on at night and to make an eye-catching wall feature when switched off during the day.
The launch is being supported by an extensive consumer media campaign across all platforms including digital and traditional with third party partnerships also playing a key role.