The housewares distributor said Milu has plenty of experience in the industry, having worked as the commercial manager at the sourcing agency Portugal Direct for over 10 years, where she dealt with buying teams from companies such as Matalan, Lakeland, The Range, Wilko, and JD Williams.
Fluent in four languages, Milu will be bringing her expertise on board to help the Lancashire-based firm liaise with foreign suppliers, develop existing ranges, and bring new products to market, from sourcing items to developing artwork/packaging and in-store merchandising.
JWP sales and marketing director Geoff Hounslea said: “I’ve known and respected Milu for a number of years and I’m sure her experience in the housewares industry, work ethic and enthusiasm will be a great asset to both JWP and our customers.”
Visit the JWP website at www.jwpltd.co.uk or contact the sales team on 01282 688080.
Milu Baptista is JWP’s new product development manager