JWP launched a new Lock & Lock range at Spring Fair (Hall 9 F60-G41), billed as ‘the future of food storage’.
‘Clearly Lock & Lock’ has the appearance of glass but is as lightweight as plastic. It offers many of the features and benefits that the Lock & Lock brand is known for such as leak-proof, airtight, dishwasher-safe, BPA-free).
‘Clearly’, however, is made from Tritan: a durable material that makes the products shatter-proof and stain-resistant. The range has the tagline ‘Recognisably Stylish, Positively Indestructible’.
To illustrate this, JWP’s stand housed a purpose built walkway constructed from the ‘Clearly’ range, which will allow visitors to walk over the products themselves to highlight their strength and durability.
After Lock & Lock recently won ‘Best Kitchenware Brand’ at the Mumii Family Awards 2017 (see news story), JWP believes the ‘Clearly’ range will enhance Lock & Lock’s reputation amongst both consumers and retailers.
Geoff Hounslea, sales and marketing director of JWP, said: “‘Clearly Lock & Lock’ takes the brand to another level. It looks great, is less than half the weight of glass and is virtually indestructible, so we’re confident that this range will be a huge success.
“But we don’t want people to take our word for it. We want them to test out just how durable these products are for themselves.”