Distributed in the UK and Ireland by JWP, the Betty Crocker microwave cake/brownie maker was launched at Exclusively Housewares.

The product is billed as the fastest and easiest way to make cakes and brownies (in under six minutes and under four minutes respectively).

Each comes with an ingredient box that utilises fill lines for all ingredients, meaning the mess, measuring and prep work usually associated with baking is no longer an issue.

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