Joseph Joseph unveils ‘biggest undertaking to date’

Housewares supplier Joseph Joseph has introduced a new category to its product portfolio. Making its debut at the three-day Home show in London, which wrapped up yesterday (Tuesday January 13), ‘Intelligent Waste’ is a completely new concept for the company.

Joseph Joseph unveils 'biggest undertaking to date'

The first product in this range is Totem, described as the biggest undertaking by Joseph Joseph to date – not only in physical size, but also in project scale. Over three years of extensive design, development and testing have gone into creating a product that aims to provide ‘maximum flexibility for organising your waste and recycling’.

What started as an observation between the company’s founders, twins Richard and Antony Joseph, became a passion that set them on a path to solve the problem of waste separation in the home. The brothers believed that most available solutions lacked functionality or meant compromising on capacity. So they created a range of flexible waste separation and recycling units that occupy the same space as a conventional kitchen bin.

Totem 50 (50 litres) and Totem 60 (60 litres) both have a 36-litre general waste compartment. The removable inner bucket incorporates bag-retaining features to secure bin liners inside, and breather vents for making removing a full liner easier. Custom-fit liners are available for the perfect fit but Totem will also take standard universal bin liners.

A special feature of Totem is an integrated drawer, which comes with a removable divider to separate different types of recycling. Specially designed hooks around the lip of the drawer mean that two standard carrier bags can also be secured to make emptying easier. The custom-fit liners also fit this compartment.

Additional features include a removable food waste caddy that fits into the general waste compartment or the multi-purpose drawer. A bag-retaining ring inside ensures that the compostable liner stays in place and eliminates untidy bag overhang. Custom-fit, compostable liners are available. There is also a carbon odour filter integrated into the underside of the lid, a fingerprint-proof stainless steel lid with touch-button release and a wheeled base.

The range is available in two colourways of Stone and Graphite. Totem 60 and Totem 50 units will be available to purchase exclusively from John Lewis stores until April, with RRPs of £199 and £175 respectively.

Commenting on the range, Richard Joseph said: “Lift up the lid and it’s the functionality that really makes Totem stand apart. Start using it and you’ll see a highly intuitive waste separation system.” Antony Joseph added: “A bin is already an essential household item, but add aspects like a multi-purpose drawer, food waste caddy and a carbon filter, then it becomes something even more practical.”

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