Following a trial launched for Co-op staff in its Manchester support centre store, the service is now being rolled out to five Co-op stores by the end of the month. They are: in the approach to Piccadilly railway station in Manchester; Trent Bridge, Nottingham; Lordship Lane in East Dulwich, London; Westhorne Avenue in Eltham, London; and Hither Green, London.
The move is part of the department store group’s strategy to reach more customers, with the trial giving new and existing customers access to its next day click & collect service in areas where the retailer has a lower shop presence.
Eva Cullen, head of customer fulfilment operations for John Lewis & Partners said: “Our Click & Collect service is growing in popularity every year as our customers benefit from the ease of being able to pick up their orders at a time and place which is convenient to them. We are always looking for new ways to be more convenient for our customers and to reach new customers, and the success of this trial would present the opportunity to roll out the service to more shops.”
Co-op director of innovation and format Mark Pettigrew added: “It’s all about developing ease, convenience and choice for today’s time-pressed shopper. This is an exciting development. Innovations and new technologies are driving a number of initiatives and creating value in our communities through increased offers and services for our members and customers.”