Total sales at John Lewis rose 4.2% last week (to Saturday June 9) on the same week last year, boosted by the department store retailer price-matching competitors’ promotions through its Never Knowingly Undersold policy.
John Lewis head of shop trade for London and the south-east Liz Mihell said that while Home sales were down 1.1%, “we saw sales of Father’s Day gifts increase, and sales of gin were up 15% on the previous week due to our successful World Gin Day campaign”.
She added: “Our outdoor living furniture continues to be popular and total sales for furniture and flooring products were up 2.6% on the same week last year.”
Electrical and Home Technology had “a very strong week” with sales up 12.1%. Liz commented: “We saw standout sales of seasonal electrical items including lawnmowers and air purifiers, as well as TVs and TV stands where sales continued to be up as customers prepared to watch the World Cup.”
Fashion sales were ahead by 2.8% on the same week last year. Price-matching a competitor’s promotion helped drive sales of beauty products up 13% and sales of women’s accessories up 8%.