The department store group said: ‘With customers increasingly pulling out all the stops for Halloween, wreaths, wall hangings and table decorations are set to be bigger and wackier than ever before. Sales of wreaths are up this week and trick or treat baskets also remain firm favourites, with sales up 21% year-on-year.
‘Halloween trees are also proving popular, up 57% on last year. And instead of waiting until Christmas to buy baubles, customers are snapping up ghoulish, Halloween-themed decorations to adorn their trees – from witches’ boots and hanging bats to skulls and spiders.
‘And following on from the popularity of last year’s miniature chocolate pumpkins, this year we are introducing a supersized pumpkin treat. For the first time, we’re stocking a huge, hollow pumpkin (£30) which is hand sculpted from Belgian milk chocolate and can be filled with gruesome goodies or used as a party serving bowl.’
Top ten Halloween products:
- Suspended shaking ghosts – £8
- Boots, hat, cat and witch hanging decorations – £8
- Skull hanging decorations – £14.40
- Decorative Halloween wreath – £22
- Ghost And witch scene tealight holder – £20
- Haunted house Halloween decoration – £18
- Pre-lit tree – £22
- Halloween LED bat decoration – £15
- Trick or Treat Halloween string lights – £12.50
- Party fogger -£50
John Lewis seasonal events assistant buyer Lizzie Batchelar commented: “The spooky season is officially upon us and we’ve seen that the trend for all things Halloween shows no signs of slowing down this year. Customers are really going all out, getting into the spirit of Halloween and experimenting with creative ways to decorate their houses – from weird and wonderful wreaths to sinister LED-lit trees, laden with ghoulish trinkets and decorations.”