Early indicators suggest Black Friday 2016 is on course to be one of John Lewis’ busiest shopping periods.
The department store group said its busiest period so far today (Friday November 25) was between 8am and 8.30am as people shopped on their way into work. Sales through mobile phones saw a particular increase with a 21% spike between 8am and 9am.
The retailer is now taking five orders every second on johnlewis.com. The most popular products sold to date include the Sonos Play 1, the Lego Simpsons House, Marc Jacobs perfume, and – for Home – Sophie Conran tableware.
All John Lewis shops opened their doors at 8am and some shops will stay open later than usual. Customers are invited to take part in Black Friday on johnlewis.com until midnight on November 28.
Dino Rocos, lead director and operations director of John Lewis, said: “Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals.
“We expect traffic to continue to the website today. Over the weekend we expect to see the usual pattern of trade resume, as customers head to our 48 shops.
“We have carefully planned for this year’s Black Friday event to ensure orders can be fulfilled without compromising the customer service and seamless delivery we’re famous for. I’d like to thank our Partners [staff] in shops, distribution centres and head office for all of their hard work as we kick off the countdown to Christmas.”