John Lewis launched its 2015 Christmas advertising campaign, entitled ‘Man on The Moon,’ today (Friday November 6).
Set to the Oasis track ‘Half The World Away,’ recorded by 19-year-old critically acclaimed Norwegian singer Aurora, the department store group’s festive advert tells the story of a magical and unexpected connection between a girl, Lily, and a man who lives on the moon. The narrative aims to demonstrate the power of connection and thoughtfulness at Christmas. The advert ends with the strapline: ‘Show someone they’re loved this Christmas.’
The advert debuted this morning on the retailer’s social media channels and will feature on TV for the first time this evening during the first advert break of ‘Gogglebox’ on Channel 4. The 120-second spot will be followed by another on November 7 and is supported by a combination of three shorter versions for six weeks.
The chain has teamed up with Age UK, which is the UK’s largest charity working with older people, to help raise awareness of the fact that over one million older people haven’t spoken to a friend, neighbour or family member for at least a month. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in-store and online activity, a ‘text to donate’ mechanism, and through the sale of selected Christmas merchandise.
John Lewis customer director Craig Inglis said: “Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the man on the moon. We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness among older people and encourages others to support in any way they can.”
This message will be reinforced beyond the TV campaign through a range of channels: moon pop-ups will land in 11 John Lewis shops – providing the opportunity to take photos with the moon backdrop, learn about the moon and find out more about this Christmas’s Age UK partnership.
The retailer has created a man on the moon app that uses augmented reality to bring the moon to life. By pointing a phone at the man on the moon image – found on posters, John Lewis shopping bags, click and collect boxes and many more places; or by holding the device towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day’s full moon. .
John Lewis operates 45 shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.