Total sales for John Lewis & Partners were up 23.1% last week (to Saturday October 5) on the same week last year, as customers took part in the department store group’s Home promotional event and its first ever my John Lewis Beauty Weekend event across 35 shops.
The retailer’s buying director of home Johnathan Marsh said: “Home sales were up 68.4% as customers enjoyed shopping the promotional Home event, making it the biggest week for online Home sales this year.
“Furniture and Flooring sales were up 71.3% and Textiles and Home Accessories sales were up 80.1%. Gifts, Cook and Dine sales were up 46.6% and for the first full week of Christmas shop, sales were up 14% on last year.
“Electrical and Home Technology sales were up 4.6%. Electricals sales were up 7.1% and Communications Technology sales were up 1.3%. Following the last few weeks of wet weather, we also saw sales of laundry electrical products (such as dryers) up 170%.’
“Fashion sales were up 8.8%. Beauty, Wellbeing and Leisure sales were up 24.9% driven by a combination of the my John Lewis Beauty Weekend event and price-matching a competitor’s Beauty promotions.”