Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis has today announced plans to open an ‘at home’ shop in Worcester in 2017.
The store will be located in between junctions six and seven of the M5 on a new retail scheme. The site, at Newtown Road, is being developed by Land Securities plc.
John Lewis will invest £7 million in the shop and will create more than 100 new jobs. It will be a new build extending over two floors, with the ground and first floor selling areas totalling 40,000sq ft. The plans also include a customer café.
John Lewis managing director Andy Street said: “Worcester has long been a sought after destination for us, and I’m delighted that we have now found an opportunity to bring John Lewis to the city. We believe the opening of a John Lewis ‘at home’ in Worcester will offer customers in the local area a broader, modern, more convenient shopping offer. We look forward to becoming part of the local community and hope to add to the city’s growing success.”
The John Lewis ‘at home’ format focuses on housewares, furniture, furnishing accessories, electricals and home technology. The concept successfully launched in Poole in October 2009 and there are now 10 ‘at home’ shops across the country.
The opening of Worcester will follow the opening of a flagship regional department store in Birmingham demonstrating increased investment from the retailer in the West Midlands area.
