Housewares Business-to-business magazine for housewares retailers and their suppliers
The new co-located John Lewis ‘at home’ and Waitrose Horsham shops opened their doors to customers for the first time on June 18.
The 43,000sq ft John Lewis, located at Albion Way in the west Sussex market town, is the retailer’s 11th ‘at home’ shop and the second co-located John Lewis and Waitrose development.
Horsham customers will discover the first ever Home Hub, a dedicated area bringing together all of John Lewis’s home design services, and showcasing the retailer’s home interior products through a display of 11 room sets.
In addition, the branch offers customers an edited selection of 16,000 products across furniture, furnishing accessories, homeware, technology and nursery departments.
Waitrose will include new concepts and services, including a juice bar, wine and beer bar, a new bakery and an extensive wine department. The store will also feature new eat-in areas where customers will be able to enjoy tapas, deli platters and freshly baked goods.
John Lewis said the co-location brings John Lewis ‘at home’ and Waitrose together in a unique way – it is the first time the two stores will share office space, a dining room and locker rooms. This joint venture allows customers to shop at both John Lewis at home and Waitrose in one trip, and ‘at home’ customers will have the benefit of Waitrose’s catering facilities. Customers will also be able to place johnlewis.com orders from within the branch, and collect online orders via Click & Collect.
The John Lewis Partnership operates 44 John Lewis shops across the UK (31 department stores, 11 John Lewis ‘at home’ and shops at St Pancras International and Heathrow Terminal 2), johnlewis.com, 339 Waitrose shops and waitrose.com.
