John Lewis introduces gifting collection: Find Keep Give

John Lewis & Partners has launched an exclusive gifting collection called Find Keep Give.

The department store group said: ‘Designed to reflect trends for wellbeing, entertaining and all things decorative, the 200-piece collection spans gifts across tableware and glassware, ceramics, decorative accessories, fashion and more – 80% of which has been designed in-house.

‘Our strategy of focusing on differentiation through providing customers with extraordinary service, unique product that they can’t get anywhere else and enhanced services which make their lives easier, has been at the heart of this new collection.’

Several pieces feature prints and packaging designs inspired by archival textiles from the John Lewis Heritage centre, which houses a library of designs produced for John Lewis and others going back as far as the 19th century.

In 10 branches, many pieces in the Find Keep Give collection can be personalised, and every item can be gift-wrapped. Specially trained staff within the Find Keep Give space will ‘provide a more personal service and help customers look for the perfect gift’.

John Lewis head of buying for gifts Anna Berry said “We wanted to create a collection that would make it easier for our customers to choose a gift for themselves or someone they love. For this reason we have presented the collection in four categories: Gifts to Covet, Gifts to Host, Gifts to Restore and Gifts to Pause.”

Anna continued: “My favourite piece is the beautiful barware that uses brass accents to add that opulent touch. This felt like a must-have in the collection, as more and more of us look to create picture-perfect cocktails at home.”

* Total sales for John Lewis & Partners were up 1.8% last week (to Saturday September 29) compared with the same week last year.

Head of shop trade for Scotland and the North Barry Matheson said: “Home sales were down 5.4%, but sales of [own-brand] House continue to be good, up 8%, and our Find, Keep, Give gifting collection is performing well.”

Electrical and home technology sales were up 4.1%. Barry noted that a “strong sales performance on the new Apple devices continued, and gaming had a very good week, driven by new product launches”. Fashion sales were up 5.6% on last year.

John Lewis & Partners operates 50 John Lewis shops across the UK (36 department stores, 12 John Lewis ‘at home’ stores and shops at St Pancras International and Heathrow Terminal 2), as well as johnlewis.com.

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