The department store group’s busiest shopping hour online so far was between 7am and 8am, with an average of 495 units ordered per minute.
Customers shopping online between 12am and 8am used the John Lewis App as they browsed at home and on their way to work. The use of the App for snapping up Black Friday deals is up 36.8% from last year. The use of mobiles was also a popular way to shop, up 9% on last year.
Currently, the retailer’s top seller by value is the LG Smart TV (LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, 55in – £1,399.00).
The Sonos Play 1 Smart Speaker is the biggest technology seller (£149); it has sold on average 19 per minute.
The top seller by value in Home is the John Lewis Sacha Sofa Bed (starting from £699).
Best sellers for Beauty include CREED Aventus Eau de Parfum (£207) and Liz Earle Cleanse & Polish Hot Cloth Cleanser (£13.60).
John Lewis operates 49 John Lewis shops across the UK (35 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.