John Lewis goes Down Under with six shop-in-shops

John Lewis has today (Friday July 15) announced that it will have a physical presence in Australia for the first time by 2017.

The department store group is opening shop-in-shops in six branches of Myer. The retailer is Australia’s largest full-line department store group, with more than 60 stores across the country.

The first shop-in-shop will open before Christmas in Myer’s Warringah store on the outskirts of Sydney. This will be followed by openings in Melbourne, Perth, Bondi, Chadstone, and Myer’s flagship store in Sydney in February 2017.  

The John Lewis departments will measure between 600sq ft and 850sq ft and stock an exclusive assortment incorporating a selection of John Lewis’ own brand home and lifestyle products across bed, bath, and living.

Once open, John Lewis will have 30 shop-in-shops worldwide.

Meanwhile, John Lewis has extended the number of countries it delivers to through johnlewis.com from 33 to 40. For the first time, customers will be able to order fashion and homewares delivered via online to Hong Kong, South Korea, United Arab Emirates, Qatar, Switzerland, The Philippines and Malaysia. Customers can now pay in 10 additional currencies.

In the past 12 months, John Lewis’ online international traffic has increased by 15% and online international sales have grown by 50%.

The most popular items for international customers are John Lewis homewares, particularly own brand bed linen, which accounts for 21% of own brand international sales. Luxury items are in demand, with Egyptian cotton pillowcases proving to be best sellers. 

British fashion brands such as Joules, Jigsaw and phase 8 are also popular, with women’s fashion brands accounting for 12% of total international sales in the last twelve months. 

Taste in Christmas decorations vary from country to country – despite their close proximity, Australian customers bought 250% more Christmas tree decorations last year than customers in New Zealand.

Katie Jordan, head of international development at John Lewis, said: “We’re delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations. There is a real synergy between Myer’s customer base and ours, and we believe they are the perfect partner for our first Australian shop-in-shops.”

Daniel Bracken, chief merchandise and customer officer, and deputy ceo of Myer said: “We’re excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.

“The introduction of John Lewis homewares fits very well with our ‘New Myer strategy’ [to deliver a fresh interpretation of our brand, a re-energised and relevant range, improved services and in-store experiences complemented by a strong omni-channel offer].

“John Lewis is widely recognised as the leading destination for homewares in the UK, and its own branded collections are highly sought after for their stylish and innovative design, quality and accessibility. John Lewis is a trusted brand and their homewares collections have built up a very large and loyal following within the UK and internationally.”

John Lewis operates 46 John Lewis shops across the UK (32 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.

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