John Lewis goes big on beauty

John Lewis is investing £9 million in its beauty halls across several branches as part of an ambition to ‘supercharge’ its beauty business.

The retailer’s shops in Cambridge, Cribbs Causeway and Bluewater will be refurbished, with each shop increasing the footprint of their beauty halls by around 50%. John Lewis shops in Cardiff, Stratford, Peter Jones, and Cheadle have also received investments in the beauty halls.

The spend by the department store group will introduce new brands well as extend the distribution of existing popular brands. These include brands such as Marc Jacobs Beauty, Tom Ford Beauty, Charlotte Tilbury, M.A.C., Chanel, Jo Malone, Urban Decay and La Prairie. Many of these brands will also feature in the two new John Lewis branches opening later this year in Chelmsford (September 29) and Leeds (October 20).

The investment follows the opening of John Lewis’s own &Beauty full-service spa in its Birmingham shop, and the Clarins Beauty BAR – which was an international first for Clarins when it opened at John Lewis Oxford Street last year.

John Lewis buying director for fashion and beauty Ed Connolly said: “Beauty is one of the best performing categories at John Lewis and a significant footfall driver, so this investment is a reflection of our ambition in this space.

“We are continuing to bring new and contemporary brands to our customers across both fashion and beauty, and we have one of the widest and best beauty selections of any department store in the world.”

The refurbishments will be complete by the end of October.

John Lewis operates 46 John Lewis shops across the UK (32 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.

 

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