Father’s Day was a great footfall driver for John Lewis in the week ending June 15, with associated sales increases across Home, Fashion and EHT.
Total sales rose 7.5% to £68.35m, reversing the previous week’s fall in trading. The sales on Father’s Day cards are a good measure for overall performance in the category, the department store group said, and last week 45% more were shifted.
“Our customers appear to remain optimistic about the summer ahead as, despite a mixed week of weather, we saw Outdoor Living furniture sales soar 116% and there were similarly strong numbers across sales of sunglasses, picnicware and sun cream,” said John Lewis buying director for Home Directorate Paula Nickolds
She continued: “Our Orla Kiely Home pop-up shops have wowed customers across all branches for the last five weeks and driven a strong sales performance. This now makes way for the Special Buy Home pop-up shop which will highlight the key pick-up products during Clearance, which has now launched across all assortments.”
There were some stand-out branch performances as well. Cardiff led the way in the London and South region with a 11.2% increase, Nottingham (up 14.6%) just pipped Trafford (up 14%) in the North, and Tamworth was 14.4% up on last year.