Father's Day was a great footfall driver for John Lewis in the week ending June 15, with associated sales increases across Home, Fashion and EHT.

John Lewis gives thanks for Father’s Day

Father’s Day was a great footfall driver for John Lewis in the week ending June 15, with associated sales increases across Home, Fashion and EHT.

John Lewis gives thanks for Father's Day

Total sales rose 7.5% to £68.35m, reversing the previous week’s fall in trading. The sales on Father’s Day cards are a good measure for overall performance in the category, the department store group said, and last week 45% more were shifted.

“Our customers appear to remain optimistic about the summer ahead as, despite a mixed week of weather, we saw Outdoor Living furniture sales soar 116% and there were similarly strong numbers across sales of sunglasses, picnicware and sun cream,” said John Lewis buying director for Home Directorate Paula Nickolds

She continued: “Our Orla Kiely Home pop-up shops have wowed customers across all branches for the last five weeks and driven a strong sales performance. This now makes way for the Special Buy Home pop-up shop which will highlight the key pick-up products during Clearance, which has now launched across all assortments.”

There were some stand-out branch performances as well. Cardiff led the way in the London and South region with a 11.2% increase, Nottingham (up 14.6%) just pipped Trafford (up 14%) in the North, and Tamworth was 14.4% up on last year.

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