In a statement issued this afternoon (Friday November 29), he said: “Our Black Friday event started last Friday. Our decision to start promotions earlier this year reflects the fact that Black Friday continues to extend across a longer period.
“In addition to our deals, we have been monitoring and price-matching high street competitors throughout the week to offer our customers some of the best deals on the high street. With some of our most compelling deals having gone live overnight, this morning has been particularly busy with customers taking advantage of the new offers.”
The busiest shopping hour online between midnight last night and midday today was between 9am and 10am.
The number one searched for products so far today are LEGO, iPad and Airpods.
The best-selling home product is the Sophie Conran for Portmeirion Cereal Bowl at £6 (saving £4).
The best-selling electrical product is 2019 Apple iPad 10.2″, A10, iPadOS, Wi-Fi, 32GB at £299 (saving £50).
The best-selling fashion product is Calvin Klein Underwear Cotton Stretch Trunks at £26.60 (saving £11.40).
The best-selling beauty product is Dior Sauvage Spray Eau de Toilette at £43.60 (saving £8.72).
The best-selling nursery product is Joie Spin 360 Group Car Seat, Ember at £179.99 (saving £20).
The best-selling toy product is LEGO Star Wars 75244 Tantive IV & 75259 Snowspeeder 20th Anniversary Edition (bundle) at £139.23 (saving £31).