John Lewis is to more than double its number of Click and Collect collection points around the country by rolling out the service to a further 60 Waitrose branches.
In a bid to broaden its multi-channel offer and reach areas not currently served by a John Lewis department store or an At Home shop, the retailer says it will have 119 collection points around the UK by the end of October. It also intends to extend Click and Collect further next year so that designated collection points will be within easy reach of most customers throughout the country.
Click and Collect is currently available in all 28 John Lewis department stores, four At Home shops and 24 Waitrose branches. It now accounts for 20% of johnlewis.com orders and is the fastest-growing fulfilment method – growing at more than twice the rate of online sales.
Click and Collect provides shoppers with the opportunity to purchase from more than 130,000 products across all categories on johnlewis.com. Orders placed before 7pm can be collected from the nominated John Lewis and Waitrose branches after 2pm the following day.
John Lewis managing director Andy Street said: “The collaboration with Waitrose has been hugely important in offering our customers the option to Click and Collect for their purchases. Looking to the future it will be a key element in developing our multi-channel strategy even further by extending collection points to many more parts of the country.”
He added: “Of all John Lewis services, Click and Collect scores highest among our customers on recommending the service to others. That speaks volumes about the appetite for multi-channel shopping in the retail arena.”
The five top-selling Click and Collect items at John Lewis last year were the Micro Mini T-Bar scooter and Maxi Micro scooter, £54.95 and £94.95 respectively; new Apple iPod Touch, 8GB, £184.95; Miele GN Hyclean vacuum cleaner bags, £9.50; and new Apple iPod Touch, 32GB, £249.