John Lewis collaborates with PATTERNITY on home and fashion range

Department store group John Lewis has partnered with the well-being brand PATTERNITY to launch a home and fashion collaboration.

Founded in 2009 by Anna Murray and Grace Winteringham, PATTERNITY was borne from ‘a drive to use pattern as a tool to explore, innovate and inspire mindful living through design’.

The 100+ piece POSITIVE PATTERNS collection features PATTERNITY’s bold graphic patterns and positive mantras on John Lewis products, encompassing homeware and athleisure.

The 45-piece home collection includes cushions, rugs, home fragrance, towels, bedding and bathroom accessories, retailing from £12 for a soap dispenser to £150 for a rug.

The 50+ piece athleisure collection ranges from bra tops, T-shirts, jumpers, jackets, dresses, leggings, shorts, parkas and pac-a-macs, from £25 for a bra top to £99 for a coat.

The range will be available at John Lewis branches in Oxford Street, Leeds, Bluewater, Birmingham, Cardiff, Kingston, Liverpool, Stratford.

PATTERNITY co-founder Grace Winteringham said: “We chose to collaborate with John Lewis as it’s a brand which really evokes a sense of quality at an accessible price. It’s an iconic household name but it’s clear that as well as having this timelessness, John Lewis is also super forward-thinking. It’s exciting that we are part of a collaboration which has merged fashion and home products for the first time.”

Philippa Prinsloo, head of home design at John Lewis, commented: “I love the sense of calm and purpose that is inherent to PATTERNITY’s use of pattern, and the positive way it’s been applied to the products in this collaboration. It’s practical while retaining a sense of thoughtful design.”

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