Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis has been unveiled as the ‘Official Department Store Provider’ of the Glasgow 2014 Commonwealth Games. The partnership will see the retailer provide bedding and white goods for the Athletes’ Village.
Glasgow 2014 merchandise is also available to buy on johnlewis.com now, and, later in the year, dedicated Glasgow 2014 shops will open within John Lewis’ Scottish shops, Glasgow, Edinburgh and Aberdeen.
John Lewis’s sponsorship of the Games builds on the success of the department store’s support of London 2012. Across the country, John Lewis’ sales of London 2012 official merchandise exceeded expectations by 25%, while sales of its own-brand celebratory range, ‘Celebration of Britain’, were 44% higher than expectations.
Chief Executive of Glasgow 2014, David Grevemberg, said: “The John Lewis brand is synonymous with strong values and great quality, making it a great fit within the Glasgow 2014 sponsor family. With the support of such an excellent household name in the Official Department Store Provider category, Glasgow 2014 will continue to build towards success in what will be a truly memorable year.”
John Lewis Retail Director, Andrew Murphy, said: “We’ve been supporting Glasgow 2014 since the bid stage, and are delighted to continue our support by becoming the Official Department Store Provider of the Commonwealth Games. There was so much excitement around the Olympic and Paralympic Games in London, and I think Glasgow 2014 will build on this. We want our shops to be a central part of the celebrations: not only with the merchandise we will sell, but through some of the great events we’ve got planned.”
Peter Nicolson, Commonwealth Games Scotland, said: “It’s great news that John Lewis has joined the Glasgow 2014 sponsor family. I’m sure they will help create a fantastic Games Village environment for all the athletes, while we are really looking forward to seeing the Team Scotland merchandise in particular flying off the shelves of their Scottish stores as our home supporters gear up for the Games.”
