He will give a cookery demonstration on Meyer Group’s stand (F50-G51) in Hall 9 of the NEC in Birmingham at 10.30am, followed by a Q & A session.
The TV presenter and best-selling author will also be giving a cookery demonstration on the Housewares LIVE stand in Hall 9 (E80) at 2pm, followed by a Q & A session.
Joe will be launching his new housewares range at the show, developed in partnership with Meyer Group.
The housewares supplier said: ‘The assortment has been specifically designed with Joe, using his extensive knowledge to develop all the tools needed to create healthy, quick and easy meals for his army of loyal followers. Designed for effortless cooking, Joe’s new range will aim to please those who desire a simpler, healthier way of eating.
‘From a wide range of cookware items developed using quality materials such as hard anodized, stainless steel and premium aluminium; to handy tools and gadgets; bakeware, knives; and storage items, the range will make it even easier and more accessible for people to become fitter and healthier versions of themselves.’ Branded ‘Joe Wicks’, the products will be available from August.
Jens Drinkwater, licensing manager at Global Merchandising Services, which is the worldwide licensing agent for Joe’s licensing programme said: “We’re extremely excited to announce our first partnership as part of Joe’s licensing programme. Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”
Joe Wicks aka The Body Coach is an Instagram superstar. The online nutrition coach has hosted his own TV series on Channel 4 entitled ‘The Body Coach’ and has written several best-selling books specialising in cooking and fitness. His latest tome – ‘The Fat-Loss Pan’ – is currently at number four in The Sunday Times list of best-selling manuals. It features recipes and speedy workouts.
PHOTO: Conor McDonnell