Joe Wicks has taken Jamie Oliver’s crown as the UK’s favourite recipe book author, according to Tesco.
The nutrition and fitness guru, who rose to fame with his personalised The Body Coach online plans and Instagram videos, has also beaten off a strong challenge from ‘The Great British Bake Off’ team to become the best-selling author in the Tesco celebrity chef book chart.
His speedy rise as a top-selling author started with the launch of his first book ‘Lean In 15’ and its follow up ‘Lean In 15 – The Shape Plan’ earlier in the year. Both have become two of Tesco’s fastest ever selling recipe books.
Now his latest book ‘Lean In 15 – The Sustain Plan’, released last month, has taken the lead as the Christmas favourite book at the top of the Tesco cookery book chart.
Tesco book buyer Karen Brindle said: “We know the festive season is the time of year when people like to indulge themselves- perhaps a little too much.
“But what we’re seeing this year, with the popularity of the ‘Lean in 15’ books, is that no matter how much Brits love cakes and treats, they also want the tools to create delicious and wholesome meals.
“By using simple recipes and readily available fresh ingredients, the Body Coach is helping the nation to make tasty and healthy choices.”
After hearing of his success, Joe Wicks said: “Wow! Thank you Tesco shoppers for getting behind me from the very start and making me your number one cook book this Christmas. I can’t wait to get even more people lean in 2017.”
In the past four years the top selling celebrity chef authors at Tesco have been divided equally between Jamie Oliver and ‘The Great British Bake Off’ team.
Also included in the best seller list is ‘Let’s Cook With The Nation’s Favourite Chefs’ which is exclusively on sale at Tesco and features recipes from, among others, Jamie Oliver, Joe Wicks, Nadiya Hussain, The Hairy Bikers, Hugh Fearnley-Whittingstall, Gino D’Acampo and Rick Stein, with £2 from each sale going to Cancer Research UK.
The top selling new celebrity chef books for Christmas 2016 at Tesco are:
- Joe Wicks – Lean In 15 – The Sustain Plan £8
- Jamie Oliver – Christmas Cookbook £12
- Great British Bake Off team – Perfect Cakes & Bakes To Make At Home £10
- Jamie Oliver – Super Food Family Classics £12
- Mary Berry – Mary Berry’s Family Sunday Lunches £11
- Gino D ’Acampo – Gino’s Hidden Italy: How to Cook Like a True Italian £9.50
- Various – Let’s Cook £9
- The Hairy Bikers: The Hairy Bikers’ Chicken & Egg £11
- Marcus Wareing – Marcus at Home £9
- Rick Stein – Rick Stein’s Long Weekends £11