Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis has introduced ‘Social by Jason Atherton’: an exclusive collection of tableware designed by Michelin-starred chef Jason Atherton and product designer Robin Levien of Studio Levien.
The department store group’s tabletop buyer Emily Moody said: “Being able to combine Jason and Robin’s expertise to create a range that is both innovative and functional has been hugely rewarding. The result is a beautiful collection that brings a modern design aesthetic to the dining table.”
Launching in-store and online exclusively from this month, Social is Jason Atherton’s first tableware range. The ethos of the collection is the ‘social’ sharing of food with family and friends and smart use of space.
Social uses a variety of materials including marble, oak and ceramics with a flecked glaze finish. Along with serveware and crystal glassware are stand-out pieces such as a lazy Susan, stone plates and presentation boards, including a butter board with a ridged design and leather toggle.
The range is designed with storage in mind, both on and off the table. An oak riser increases serving space, adding another level on which to present food, and folds down to use as a trivet. Price ranges from £4 to £104 for a dinner set for four.
Jason Atherton said: “I’ve always loved choosing the tableware for each of my restaurants, so being able to develop my own range for John Lewis and bring the‘Social’ experience to the home was really exciting.
“It’s been very rewarding working so closely with Robin and Emily to get the range right, from discussing initial concepts to reviewing the moulds and finally seeing the finished products. I’m very proud of the collection– so much so I’ll even be using it in one of my next restaurants.”
John Lewis operates 42 John Lewis shops across the UK (31 department stores, 10 John Lewis At Home stores and a shop at Heathrow Terminal 2) as well as johnlewis.com.
