Jamie Oliver’s new cookbook, Jamie’s 30-Minute Meals, has become a sales record breaker.
With 735,000 copies sold in 10 weeks – and the last week being the busiest yet for sales – it is now the fastest-selling non-fiction book ever.
Its nearest rivals in the current book charts are Guinness World Records – which has achieved less than half of Oliver’s sales – and The Simples Life, by The Meerkat, in third place.
Oliver has dedicated the book to Simon Kinder, formerly managing director of Magimix, who died earlier this year. Kinder was a major supporter of Oliver’s 15 Foundation, which helps under-privileged youngsters find work in catering.
Selling over 1m copies, Delia Smith’s How To Cook (Book 1) currently holds the record for the best-selling cookbook of all time. But, according to the BBC, The Bookseller magazine is tipping Oliver’s book to overtake it.
Jamie’s 30-Minute Meals was preceded by a television series on Channel 4.