Celebrity chef Jamie Oliver is putting his name to a new collection of kitchenware and tabletop lines in the US.
He has teamed up with Hermes-OTTO International for the launch, which covers a number of categories. Products to be introduced under the licence include cutlery, melamine tableware, recycled glassware, kitchen tools and textiles, barbecues and accessories and children’s kitchenware.
As in the UK, Oliver has become known in the US as much for his campaigning as for his cooking. He has focused his efforts there on tackling obesity, getting a good food message over to children and encouraging families to cook.
His new collection will be in store next spring.