Today sees the opening of the first of Jamie Oliver’s new Recipease food and cooking shops, in Clapham Junction, south London.
The new-concept store combines the sale of takeaway meals and groceries with cookery classes.
“We can’t do rock-bottom prices, we’re using great ingredients and have great people,” said a spokesman. “People can come in and get a meal for two for £12 – it’s good stuff and nutritious”.
Typical ready meals include lasagne, vegetable macaroni and beef en croute, while today’s cookery lesson is about how to make a fish pie.
If successful, the Recipease format will be rolled out nationwide over the next two years.