Jamie Oliver has teamed up with ‘Time Out London’ to launch an print version of his online YouTube channel called Food Tube.
Published as part of ‘Time Out’s regular free magazine, the monthly 24-page Food Tube special launches on April 28. The new supplement will bring ‘Time Out’s readership of more than 465,000 people in the capital alone a mix of recipes, food news, regular features and columns from Food Tube talent such as the ‘Food Busker’ John Quilter, Anna Jones and Cupcake Jemma, as well as a ‘cocktail of the month’ recipe supplied by Drinks Tube.
Celebrity chef Jamie said: “What an absolute pleasure to be taking Food Tube into the wonderful world of magazines. For me, sometimes there’s nothing better than physically flicking through the pages of a good mag, and I love the fact that digital and print can collide so seamlessly. Food Tube is a massive celebration of super-talented food lovers, chefs, experts and cooks, and to be sharing their knowledge, tips, recipes and ideas with the ‘Time Out’ audience is really exciting.”
Jamie Oliver Media Group commercial director Lisa Tookey said: “In ‘Time Out’, we’re partnering with the biggest and best in the free magazine sector. The ‘Time Out’ audience is spot on for Food Tube and its readers perfectly fit our existing audience. This partnership will help us reach and inspire more people via a tried and tested vehicle. ‘Time Out’ has a huge global footprint and matches Food Tube’s values of providing premium and accessible quality content and inspiration.”
‘Time Out’ managing director of advertising St John Betteridge added: “‘Time Out’ is London’s biggest free magazine with a mission to inspire a highly-engaged and socially-active community of fans. We know our readers are passionate about food, whether it’s visiting the capital’s newest restaurants or trying out the latest trends at home.”