The English actor , who hosts late-night US television talk show ‘The Late Late Show with James Corden’ is challenging to coffee drinkers across America to ‘Brew the Love’ by ‘ditching their drip’ for a Keurig coffee maker.
Keurig Green Mountain, Inc. (Keurig) supplies specialty coffee and single serve brewing systems to more than 20 million homes and offices throughout North America.
A series of TV, digital and social media videos kicked off on October 2 to launch the campaign. They show James, armed with the new Keurig K-Select coffee maker, encouraging real American consumers who drink drip coffee to experience a Keurig-brewed cup.
Each piece of content follows James and his Keurig crew as they show surprised coffee drinkers just how easy it is to switch: https://www.youtube.com/watch?v=XyJCRRgZCpk
Keurig chief brand and beverage officer Scott Moffitt said: “Our Keurig brewing system has inspired an amazing fan base of coffee enthusiasts, including the talented James.
“His positive energy and captivating sense of humour is exactly what ‘Brew the Love’ is all about, and we’re excited to have him help us spread the word.”
James added: “As someone who’s up until all hours of the night for work, I have a real appreciation for great coffee. So when Keurig approached me to be a part of their ‘Brew the Love’ campaign, I was all in.”
PHOTO: Business Wire