As part of its ongoing mission to become a more environmentally responsible business, Ivyline, the UK’s leading supplier of inspired collections for the garden and home, has confirmed that it has taken significant steps to reduce plastic within its packaging for end-user products.
Ivyline utilised single-use plastic to safely package products to minimise damage whilst in transit, however, the company recognised that this waste product was contributing to a much bigger environmental issue. Following a period of significant development and consideration, Ivyline is now pleased to confirm that this plastic has now been fully replaced with recyclable paper on all online products. This one small change will help the company to remove hundreds of thousands of metres of plastic packaging from reaching UK waste sites every year.
Scott Thomas, managing director at Ivyline, said: “The detrimental impact of single-use plastic upon the environment has been well documented in recent years and we knew that we had to respond accordingly. As a leading supplier and one that is consumer-facing, we felt we had the responsibility to demonstrate that a move to more sustainable solutions was achievable without negatively impacting our service or product quality. For us, this move away from single-use plastic is the beginning of a much bigger journey for our company and one which we are dedicated to building on in the future.”
Further to reducing reliance on single-use plastics, Ivyline has also confirmed that it is moving away from Chinese-based manufacturing partners. Instead, the company will now be channelling its efforts into supporting fast producing European-based suppliers as well as investing in new countries of manufacture instead. This has been a huge investment in tooling costs, new production lines, new moulds and R&D.
In addition to moving away from traditional supply routes, Ivyline is focused on reducing its carbon footprint. The reduction in miles travelled on core ranges is up to 70% which has a huge impact on the environment. Focussing on fast producing clean manufactures closer to home benefits the retailer as well as their environmentally conscious customers.
To find out more about Ivyline please visit www.ivylinegb.co.uk where you will see the company’s full product offering including indoor and outdoor planters, plant and planter combos, water features, firepits and trendsetting cacti pots and terrariums, or email firstname.lastname@example.org