It’s Pimm’s o’clock in the Tesco freezer aisle

The English fruit cup brand Pimm’s is to be launched on British high streets as an ice lolly.

Pimm’s POPS, which contain just 32 calories, will be exclusively available at nearly 700 Tesco stores across the UK.

Tesco ice cream buyer Sonia Morland said: “These refreshing ice lollies are a guilt-free treat and represent a glass of Pimm’s in frozen form. With the present heatwave showing no end, we think this is set to be a hit at BBQs for the rest of the summer.”

The lollies have an ABV alcoholic rating of 4.3% per popsicle and will only be on sale to adults aged 18 and over – information that is written on the product itself. And similar to alcohol, the lollies will indicate that the buyer needs to have ID to show they are aged 18 or over.

The limited edition Pimm’s POPS cost £2.50 for a pack of two 80ml lollies.

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