Ambiente show organiser Messe Frankfurt has revealed that Italy is to be the next Partner Country of the German trade exhibition.

Italy named as Partner Country for Ambiente 2016

Ambiente show organiser Messe Frankfurt has revealed that Italy is to be the next Partner Country of the German trade exhibition.

Italy named as Partner Country for Ambiente 2016

Detlef Braun, member of the executive board of Messe Frankfurt GmbH said: “We’re delighted that Italy is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumer-goods sector. As hosts, we want do everything possible to provide the perfect platform for a successful presentation of outstanding Italian design by new and long-standing exhibitors from our South European neighbour.”

After Denmark, France, Japan and the USA, Italy is the fifth Ambiente Partner Country. Messe Frankfurt said the Partner Country presentations are ‘always a magnet for visitors, and this year’s presentation by the USA was no exception’.

The official handover of the Partner Country Globe by US consul general Kevin C. Milas to Italy’s consul general Cristiano Cottafavi was attended by guests from business, politics and society, including American actress and Oscar winner Helen Hunt and Scott Henderson, the designer and curator of this year’s Partner Country presentation.

During the ceremony, Cristiano Cottafavi said: “The phrase ‘la dolce vita’ describes the relaxed Italian way of life perfectly, and will have a special influence on Ambiente in 2016. Every year, Italy is one of the most important nations at the world’s most important trade fair for consumer goods, represented by numerous exhibitors and trade visitors. This is also an expression of the very close cultural, economic and social ties between Germany and Italy. I’m very pleased about all initiatives to further develop this solid foundation of friendship and, therefore, very pleased that Italy has been chosen as the Ambiente Partner Country for 2016.”

Donald Wich, managing director of Messe Frankfurt Italy, is also delighted with the choice. “Ambiente is the fair for design-oriented companies from all over the world and Italian exhibitors are a traditional and very important part of the fair,” he said. “I’m particularly pleased that Italy’s unique achievements in terms of design and high quality manufacturing will be emphasised even more than usual by the Partner Country presentation at Ambiente 2016.”

A total of 4,811 exhibitors from 94 countries showed their latest products on 328,500 square metres (gross) at this year’s Ambiente. The five-day show, which occupies the Frankfurt Fair and Exhibition Centre, ended yesterday (Tuesday February 17). With 386 exhibitors in 2015, Italy is the fourth-biggest exhibitor nation at the fair. On the visitor side, Italy was second only to Germany in 2014. Ambiente 2016 will be held at Frankfurt Fair and Exhibition Centre from 12 to 16 February 2016.

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