The loyalty of a 'man's best friend' is finally paying off for dogs across the UK, according to the latest sales figures from supermarket chain Sainsbury's.

It’s a Dog versus Mog Christmas at Sainsbury’s

The loyalty of a ‘man’s best friend’ is finally paying off for dogs across the UK, according to the latest sales figures from supermarket chain Sainsbury’s.

Compared to their feline friends, dogs are twice as likely to find a present under the Christmas tree this year, with dog gifts outselling cat gifts by 100%.

As pet owners prepare to spoil their pups, Sainsbury’s has sold twice as many stockings for dogs compared with stockings for cats, so far this year.

Further figures reveal dogs were more likely to enjoy treats in the run-up to Christmas, with sales of dog advent calendars up 30% compared with last year while cat options remain the same. 

Vernon Davis, buying manager for pet care at Sainsbury’s, said: “We’re left scratching our heads to see cat owners being put to shame by indulgent dog owners this Christmas – especially as we’re particularly protective of our own Mog, who is the star of our Christmas advert this season!

“And it’s not just presents: sales of our premium pet food, The Delicious Collection, have increased 55% for dogs this month compared with a 26% uplift in cat options, and this is a trend that continues from last year. So dogs are even winning at lunch too!”

Vernon Davis concluded: “To help all those mogs left in the doghouse this year we’re campaigning for Britons to give dog owners a run for their money and make it a merry Mog-mas for cats too.”

“We are making a plea to all of Mog’s fans to treat her relatives across the country with affection this festive period. Dog owners are leading the way on all fronts so far, but there’s still time for cat lovers to catch up!”

Sainsbury’s has launched a nationwide feline appeal #LoveYourMog for Christmas week. Shoppers looking for cat gift ideas are invited to tweet @SainsburysNews with #LoveYourMog where a team of mog experts are on hand to help.

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