Housewares Business-to-business magazine for housewares retailers and their suppliers
The International Housewares Association (IHA) has introduced a new logo and graphic identity system for the Association and all of its related brands.
Coming at the same time as the announcement that IHA is changing the name of the International Home + Housewares Show to ‘The Inspired Home Show, IHA’s Global Home + Housewares Market’ in 2020, the change is designed to ‘bring all of IHA’s products and services together into a common family’.
IHA is a not-for-profit full-service association that sponsors the show and offers its 1,400 member companies a wide range of services.
Derek Miller, president of IHA, said: “During the process of renaming and rebranding our annual trade event to The Inspired Home Show, we saw an opportunity to create alignment among all of our brands. The new system uses common fonts, colours and layouts, making all of our brands easily recognizable and clearly relatable to one-another.”
All IHA brands, including CHESS and CORE and IBC will feature updated logos that align with the new approach. CHESS (Chief Housewares Executive SuperSession) is IHA’s annual senior-level conference for industry leaders. CORE (Chief Officers Reaching Excellence) is a resource of networking peer groups designed exclusively for ceos of IHA member companies. IBC (International Business Council) is a special interest group of IHA members, dedicated to helping its membership market and sell their products internationally by sharing information, providing networking opportunities and offering programmes to assist, support, and educate.
Information about the IHA and all of its services can be found at Housewares.org.
