Interest in fluid art creations pours in at Hobbycraft

Hobbycraft has revealed that there is a growing trend in the technique of fluid art among its customers.

The method, which allows both experienced artists and novices to create unique works, involves the pouring of (predominantly) acrylic paints from a height across a page or canvas which, when repeated, can create a striking patterned piece.

According to the arts and crafts retailer, the style – famously utilised by artists such as Jackson Pollock and Ralph Steadman – is ‘a fantastic way to get an impressive marbling effect or smooth out unwanted texture whilst injecting some fun into the painting process’.

Hobbycraft reported a year-on-year increase of 89% on searches for ‘pouring’ on its website, as well as noting the popularity of ‘fluid art’ posts on its blog, with 10,000 views in the past month.

In addition, its sales of acrylic and pouring mediums are up 7% for the year to date, despite only being available in a limited number of stores. In response, Hobbycraft has announced a full launch of acrylic mediums in all stores at the end of this month, with more pouring products set for a range review in May.

Hobbycraft customer director Katherine Paterson commented: “Fluid art is a great way for beginners to get started in creating their own masterpieces, and we at Hobbycraft are really excited to support this growing trend.”

Founded in 1995, Hobbycraft bills itself as he UK’s largest arts and crafts retailer with over 90 stores across the UK. It sells more than 35,000 products for hundreds of creative activities, from baking, home craft, art, jewellery making, knitting, sewing, kids’ crafts and model making, to accessories for weddings, celebrations and more.

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