Induction hobs shine in major appliance market

Induction hobs are bucking the trend of declining sales in hobs generally, growing at more than 3% by value in the 12 months to August.

Induction hobs shine in major appliance market

According to research by GfK – which says the induction hob sector is now worth over £24m – this suggests very little price erosion and a significant outpacing of the wider market.

Induction hobs have also seen sales increase by more than 170% since 2005, firmly establishing its position as one of the most robust and fastest-growing categories in major appliances.

GfK points out that induction hobs are no longer the sole domain of kitchen studios, either, with mass merchandisers contributing £5.3m worth of value to the sector from January to August. It says that non-traditional retailers will continue to help heighten visibility and also drive down price points over the next 12 months.

Cookware suitable for use with induction hobs must be made from magnetisable metal such as cast iron or steel, while aluminium and copper pans need to have a base that incorporates a magnetic metal.

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